MacRumors has always attempted to be as credible and professional as possible, because the line of work they are specializing in can be very controversial at times. The website itself specializes in a lot of speculation about the future of the products and services that Apple offers, while occasionally also following current, more factual based events. Due to their controversial line of work, it is important that they posters and contributors on the website maintain a strong, professional image.
The post on the mapping system is more information based as it is dealing with knowledge that is available and factual. The author uses quotes from other news providers as evidence to his claims and also provides links to external articles that could be used by the audience for extra information. The author also uses his legal name, Eric Slivka, to not only create an impression that he is a professional person, but also to allow the audience to understand who is writing the article so they can find his name on the staff section of the website. Finally - as the author is dealing with a factual, information based article - he also attempts to keep his opinion out of the article so that it does not come off as biased.
Using the techniques highlighted above the author is able to maintain an image that he is a reporter for an independent news outlet. By citing larger media outlets, he allows the audience to know that he is not breaking the story, but instead giving another angle on the story. Also, through the techniques that the author uses, he creates an image that he is posting the article to benefit the audience and give insight of an issue that they could potentially be interested in.
Original Article: http://www.macrumors.com/2012/10/03/steve-jobs-role-in-apples-mapping-effort-desire-to-replace-google-as-ios-search-engine/
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.