Blog Post #3 - Purpose

On Hypebeast an online lifestyle magazine, posts are frequent and very diverse. Hypebeast has everything from fashion, architecture, design, music, and tech. So there is no shortage of things to post about, in our every changing society. It always has the newest and coolest things on the website. There is always a new post at least once an hour, and a lot of times there are several posts an hour. The posts are almost always a short write up on a product or story, with a link to the full story or website. It is kind of like the telephone wires that connect you to whomever you want to reach. Along with the short summary are a few pictures or videos. They always provide the "hype" aspect of new products and usually never say anything negative about the product. The pictures they use usually help, as they always make whatever you're looking at seem so cool. I believe Hypebeast gets a decent sized payment from these companies such as, Nike, Adidas, and BMW to showcase their product, so they are always linking you to where you can purchase the product and always gives positive comments to them.