Blog Post #3- Purpose for Makeup Blog

While I read through, The Makeup Blogger, the last dozen posts in the blog have been over the month of October. The posts appear to be posted within a few days of each other, or at least within less than a week of each other, only once. There is a variety of posts regarding make up products, techniques, examples of make up art, and some representation of product names that they use. I find that the use of a picture, or video in each post helps to determine whether their purpose is to sell, advertise, promote, entertain, or to give credit to what products they use. The wide variety of the posts, times they have posted, and the smooth constancy that they post keep the directed audience and community interested in the the blog. I like reading this blog mostly because there are not lots of flashy advertisements throughout the blog, or product advertisements. In her writing she also does not use pressure, or push products as if she was selling them. Perhaps she may be doing this, but one would not get a strong idea she was.

For example, here is a post that appears to be directed at selling a product or the blog may be receiving credit from the company for posting their product. She posts small informative analysis's of the products she likes and does not like, and why. This could be seen as a purpose to help the company, but also could be to inform her community on a good product, or a bad one.

Another example, is a post that she created for a Halloween make up idea. This post one can tell that its purpose is for fun, and entertainment because its main intent is for the halloween season. First off, it is represented by a video that the blogger created personally, with another makeup artist. Secondly, she does not post about the products to sell them. She is posting about her ideas on how to make a halloween face, which is entertaining to the readers. She does present the products at the end of her post, to give them credit, because those were the ones she used to create her video. On a side note, I see this as a great strategy for the writer of the blog's ethos, and making herself creditable not only to her communities audience, but also to the creates of the products she uses. Like students writing essays, have to reference where we got the base information from.

Interestingly enough she also links to other blogs, and pages in her posts. Giving opportunity and further education to her readers. For example, when you click on "Beauty Binge" it takes you to a blog page hosted by, Janna Mandell, who does many other make up tutorials on how to do face makeup. Therefore, one can see that she is not taking all the credit for her posts and is creditable for her work. From this short example, one can investigate that her blogs main purpose is not to make money, sell products and cheat people out with false impressions.

In this example, one can see that she is sharing her motives, and interests with her blogging community. I think this post could be a bit of an advertisement that she may benefit from, but from her credibility in the make up industry I want to follow with her on these adventures. When she posts about following her steps, or recommending to do a questionnaire/survey it appears in a way that her main purpose is not to benefit from it, but to recommend it in a professional manner. She does not fill her blog full of these types of things, or to link a reader to buy products, which allows me to view her purpose of her blog in a professional and entertaining style. She only posts these types of things once in awhile, which shows the reader that when they do follow her it will be worth it, or it is creditable, and her personal word can be trusted.