Blog Post 3: Top Gear Purpose..

The Top Gear Blog posts several times during each month. Sometimes the posts are posted within the same day; within a couple days of each other; and even up to within a couple weeks of each other. The task of this blog is simple. To make fans aware of what is happening with both Top Gear TV shows, what is happening with their hosts, and to post information that they feel is relative to Top Gear fans.

Information includes new vehicles that may be on Top Gear, tributes to iconic cars through the TV show, and what the hosts have been up to! Cases in point would be Richard Hammonds new show called "Crash Course," where he learns to use tricky American Machinery, such as Army tanks, and the recent Top Gear special that outlined 50 Years of Bond cars, due to the new 007 Bond film being released. 

The blog posts are also about the events that take place in the Top Gear shows as well, and what is upcoming in those shows. This keeps fans informed, and promotes both the original Top Gear UK and newer Top Gear U.S. One post even included the iconic, mysterious Top Gear race car driver, 'The Stig,' and the upcoming book about the untold story about his (or her) mystique and the truth about the driver in white.

The tone of the posts are often a bit comical, relaxed, and personable. The blogger is also able to make the post interesting and easily readable as a result! The posts aren't boring, and often contain quite a bit of useful information with regards to the subject being posted on. The posts are upbeat when talking about the show, the hosts, and the events that will, or have taken place during the show.

The blogger is serious when need be, especially in the case of the most current blog post describing the BBC's apology for the automated tweet during the two minute silence for Britain's armed forces. The tone changes, and there are no fun and games here.

The blogger typically uses one picture as the cover for the blog post, and the rest of the blog post is usually writing. The posts vary in length based on the topic, whether it is just a recap of something that happened, or a longer post on a subject that requires more information for the viewers.

Again, all these posts increases awareness and promotes the Top Gear brand by informing viewers of what is going on, within and outside of the TV shows.

http://transmission.blogs.topgear.com/