Post #3 Purpose-MacRumors

A regular blog I visit is MacRumors. The blog is created by four editors (Arnold Kim, Eric Slivka, Jordon Golson, and Marianne Schultz) to deliver viewers with information and rumors about products from the Apple Company. It was created to enhance the knowledge of viewers about a variety of different of Apple products in the market, but another purpose of the blog is to drive the traffic to make money.

Some advertisement can be found throughout the blog. Also, there is a big button labeling “Advertise on MacRumors” at the bottom of the blog. By clicking on the button, the page is redirected to an advertisement information and contact form page for more information. Companies renting or buying a space would pay MacRumors a certain price to post advertisement for viewers to see.

Nevertheless, in order to draw viewers to the site. Editors on MacRumors are constantly writing new blog entries on a regular base. For instance, on November 1, 2012, eight blog posts has been posted, with comments ranging from 55 to 413 in a single day. Without doubt, MacRumors has effectively drawn users to visit the blog regularly. By constantly creating new posts, viewers are contentiously keeping up with all the new entries. 

Furthermore, MacRumors creates an atmosphere which help promote Apple's products. A lot of the post entries are created to act as an advertisement to Apple products. The following is a post created to advertise the new iPad mini and fourth generation iPad displaying the first person to purchase the new iPad mini in new Zealand.

At the end, MacRumors does provide readers with information and rumours about the latest Apple product, but at the same time it acts as an agent to attract users to the market for advertisement purposes.